LAND ROVER GOES ABOVE AND BEYOND WITH SOUTH AFRICAN RED CROSS
Land Rover’s Hope Boxes campaign has come to a successful conclusion, collecting a record 16 337 essential items in winter this year, significantly higher compared to last year.
This record success was made possible thanks to exceptional efforts of the Land Rover national retail network staff and their customers, head office staff, Western Province Rugby and Land Rover Rugby Ambassadors. Retailers and partners each hosted collection drives to assist in filling Hope Boxes – purpose-built containers finished in recognisable Red Cross branding.
Lisa Mallett, Marketing Director, Jaguar Land Rover South Africa said:
“I’m incredibly humbled by the enthusiastic participation from our customers, retailers and rugby partners, for this...